Commercial Voice Over
When people think of voice overs, the commercial voice over is usually the first thing that comes to mind. Usually 30 or 60 seconds in length (sometimes even much less than that), heard on radio, TV and most recently on the Internet. Advertising is an art form, and one where you need to get your point across in a short amount of time. It’s not easy, but with the right team in place you can make it seem effortless. The commercial voice over category is where Bob Shaw works the most, and where he honed his storytelling skills. Storytelling? In a commercial? Absolutely!
It's All About the Power of Story
Ever since he was a kid, Bob has had a knack for memorizing commercial jingles and slogans. They shot right from his frontal lobe straight to the hippocampus. If an advertiser is doing it right, this is exactly their goal. Consider these lyrics and slogans: “Baby Alive, soft and sweet, she can drink, she can eat.” “Ancient Chinese Secret.” “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” These commercials and many more have several things in common: They’re memorable, quick, and they tell a story. Good storytelling is vital. Making emotional connections is key.
Commercial Voice Over Demo
Manscaped SkinSafe Lawn Mower 2.0 Trimmer
Jackson Eye Associates
Philpott Shades of Summer
"Brady Bunch" Thinking
Sherwood Schwartz, the creator of iconic sitcoms like The Brady Bunch and Gilligan’s Island, was a storytelling genius. Consider the theme songs for these shows: “Here’s the story of a lovely lady…” , “Just sit right back and you’ll hear a tale.” Even if you had never watched these shows before, by the end of the theme song you knew exactly what the shows were all about. Although these weren’t commercials, Schwartz had the same dilemma that advertising companies face every day: How in the world am I gonna get my point across in 30 or 60 seconds? Sometimes even 15 or 5 seconds! You need an incredible script, and a reliable, committed voice over talent that will deliver your message the way you need it to be delivered. Tone of voice is important, but it’s not the only thing you should consider: pace, personality and your brand image are all just as crucial. You also need a voice over talent that is as committed to the success of your project as you are.
The Right Voice Over Talent
As a professional male voice over talent, Bob Shaw will help make your commercial really shine to reach your target customers.
Just as important, Bob is a big believer in great customer service. Communication is his priority. He won’t leave you hanging. Whether you have questions or last-minute changes, you’ll have his phone number and email. He will work with you closely to make your voice over project successful. He’ll dissect your script to find the key or buzz words, the main point you’re trying to get across, and find the tone and voice over style that perfectly fits your commercial. Your script is in great hands.
Contact Bob today to get started! He looks forward to working with you.
CONTACT BOB TODAY
“The first step in exceeding your customer’s expectations is to know those expectations.”
– Roy H. Williams